Present research made by department of marketing and analytics of Uralexpocentre in 2002.

Market of exhibition service in Ekaterinburg. State and perspectives.

Uralexpocentre is a leading exhibition organization in Middle Ural. It has been working more then 10 years on this market and has made about 200 exhibitions in Ekaterinburg, Sverdlovsk region, Russia and abroad.

It takes more then 30% of the exhibition area in Ekaterinburg and has the only in the city exhibition pavilion which is certified for such kind of activities by International Union of exhibition and fairs. Uralexpocentre is a member of the Union since 1997.

Uralexpocentre has more then 40% of sold exhibition space in Ekaterinburg per year.

Pavilion on the Gromova st., 145 welcomes more then 1500 companies from more then 20 region of Russia and 15 foreign countries per year. Every year more then 150000 people from all over the Ural and also from Moscow, Saint Petersburg and others big Russian cities visit exhibitions.

Volume of sales of Uralexpocentre is 43% from all volume of the market in Ekaterinburg.

Such results achieve due to professionalism of the employees, service quality, competent and dimensioned advertising campaign for every exhibition.

There is dimensioned testing of the participants and visitors in every exhibition on purpose to reveal their preferences, requests and goals. There is no question about personal income of the visitor in the form but it can be figured out from the positions of the visitors.

Age structure of the visitors is quit sustainable and reflects interest of the advertising companies in business visitors.  About 80% of the visitors are economically active part of the population.

69% of the visitors are specialists in the field of attainments of the exhibitions.

Besides advertising campaign there is also direct mailing of invitation cards for every exhibition. It allows to attract concrete interesting for participants audience on the exhibition. This situation confirms by forms, which show satisfaction after exhibition.

Any exhibition of Uralexpocentre is a small celebration and we try to make participation for every client at most comfortable and useful. There is nourishment organized for participants on the exhibition. All communication facilities (telephone, fax, Internet, email) are accessible for our clients. Delivery service will solve all problems with reception, send-off, and accommodation if needed.

Participants for good design and stand decoration always mention Advertising and PR service. About 99% of the companies satisfied with exhibition and it is not by a fluke.

In the near future we will prepare analyze of the main tendencies on exhibition market in Ekaterinburg. But we already can say that part of Uralexpocentre on this market will grow, and part of Ural Exhibitions and Universal Exhibitions will decrease.

In the near 2 or 3 years new exhibition areas and new serious competitors on this market do not foresee. Capacity level of the exhibition area will grow on 10-15% every year. Right now the capacity of the exhibition area only 15-30%.